Ab Mera Number Hai...

Ring any bells???
Ya it will. Cause this is line is staring down upon you on every Indian road. Along with a line comes a poster of a person. The person is no eye candy. No sir you are wrong. You are not in for a treat. Infact it is a photo of a common person in a big sized poster. I feel that Uninor is worth applauding seeing the way they are promoting themselves(or should I congratulate the adverstising company that came up with this bright idea!). Newayz i m not promoting the either of the two. Its just that the concept of the poster struck a chord.
Ab mera number hai... Its the aam janta sighting their importance in the largest democracy of the world. Taking it to the grassroots? Ya we can say that. I am reminded of President Gorbachev's Prestoika(Forgive me if dere is a spelling mistake!These Russians!). Well but it seems that are govt. Has forgotten it.(Or it neva seemed to have it in mind!).
Well back to the poster. The person in the hoarding stares out to you among other hoardings of super models, actors(Amitabh Bacchan with almost every other item that an Indian uses!), cricketers(not to forget Dhoni with a bat!) and other shit. But here we are with a common man-
no manicures, no facial, no flasy brands... Just a black and white. It basicaly reflects a normal life where dere is no grey... Cause from the start we are brought up by are parents in that way.
The typical Indian middle class mentality.
In the end I would just like to urge the advertisers that they should take cue from the Uninor stunt. After all maxium time of the telivision is covered by commercials... And we do watch it (even if we dont want to).
P.S- Not remotely related to food!!!!